Matte Laminate is often described as a more professional and elegant finish. Matte is currently the more 'fashionable' choice for laminate. It is currently very popular among Young Adult titles. Authors, designers and consumers are enamored with the look and feel of matte lamination. The velvety texture of the finish makes for a pleasant tactile experience. The matte soft cover finish is less reflective than gloss, giving a more natural look to cover art. A less shiny cover absorbs more small scratches and scuffs without looking 'beat up'. The simple contrast of a matte cover among many glossy covers may draw it's own attention on the bookstore shelf.